Over the past two years, the seed industry has been moving forward with a plan to promote the role certified seed plays in successful farm operations. This process included the Sharing the Message campaign which armed the seed industry with tools to better articulate the seed message, a second wave of the campaign focused on retail techniques, and qualitative research with farmers regarding the motivators behind the use of certified and common seed. Sharing the Message III began with a brand and marketing planning workshop held with seed industry professionals, and culminated in developing a brand and positioning strategy and advertising campaign for certified seed.

SeCan continues to support the industry's "Sharing the Message" initiative to increase the use of Certified seed.  We will be running the new "Success" ads and featuring the reevised Certified seed logo in our print ads.  We encourage members to use the following material as well: